We ignite brand growth using the magic of purpose.
We are here for the future heroes, the challengers, the ones with an idea in their head, fire in their belly and a will to succeed. We are here for the creators, the true believers, the ones that have the courage to take that step forward. We are here to help the entrepreneur in you make an impact.
Your brand is a beacon that attracts your ideal customer
“The brands that will thrive in the coming years are the ones that have a purpose beyond profit”
Our methodology
Today’s investment determines tomorrow’s rewards. Whatever your time or budget priorities, we can help you to transform your future.
Empathy
Deepen understanding of your customers and how they see the world. Go beyond data and get to the heart of what drives your customers. Map how your competition serve them and what trends and are changing the world in which they live.
Purpose
Uncover the central drivers and strengths at the heart of your business. Unlock the boundless energy and passion that comes from connecting with your purpose and values.
Identity
Focus Empathy and Purpose and forge it into a clear idea at the heart of the business. Explicit clarity on what you stand for is an asset that will rally people to your cause.
Commitment
Let your purpose shine through your actions everyday. Bring all aspects of the business into line with what you stand for. Enjoy watching the attraction effect compound and increase over time.
Hi!
I’m Luke Vincent, the founder of BeLucent.
For almost 20 years I’ve helped businesses big and small create brands that drive results.
I’ve worked on brands with a total value of over $100 Billion. Time and again I saw the same mistakes being and potential being wasted.
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Many businesses didn’t go beyond the data to build genuine empathy and understanding of their customers as human beings.
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Brands were seeing their growth stall because they didn’t have clarity on what they stood for. If they did it was often based on an idea that was small generic and without emotion.
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Too many wasted advertising money promising one thing but not backing it up with actions.
On top of that very few were adapting to changing consumer expectations.
Today’s consumers demand more. 80% of them expect businesses to do more than just make money, they expect them to contribute to society. Yet less than 25% trust business at all.
“Your brand is more than a mask. It is a lens to focus your purpose.”
To build trust with consumers today takes more than a pretty logo. It takes putting the value you bring to the world, your purpose, at the heart of your business and letting it shine through all that you do.
These are exciting times, the way we do build relationships and do business is changing.
I believe that not only can business be an incredible force for change but that the world has never needed business leaders with purpose more than it does now. It is the businesses built on purpose that will not only thrive but solve the challenges that society faces so that we can all prosper
So, I developed an approach that took the best of what it takes to build a good brand, fixed the things that weren’t working and added some NLP and psychology draw in the magic of purpose.
Are you ready to join the revolution?
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