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Purpose – The Hidden Advantage Startups Have Over Bigger Competitors

Startups have a hidden unfair advantage that can be a powerful weapon against big incumbents. And it doesn’t have anything to do with being nimble. Every business begins with someone trying to make something better. Someone somewhere said, there is a problem and we can fix that. Maybe it was a new problem. Maybe it was a problem that someone …

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Brand Trust Is Still Important For Tech Brands. Even Facebook

Brand plays a bigger or lesser role in different categories. People buy and use products and services for a basket of reasons, but choice and preference is primarily driven by some form of differentiation. In a market with a lot of product parity brand differentiation is critical. Consider bottled water, with very little functional difference between products creating a differentiated …

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The Power of Purpose

When I was at P&G I was involved in a course that taught coaching and NLP techniques to managers.  I had the opportunity to watch people ask themselves, sometimes for the first time, what really mattered to them. As we went through exercises that explored their values, their beliefs and ultimately their purpose I was astounded at the huge amount …

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Eat thyself. Before someone else does.

If you want to innovate and create new value you need to be prepared to cannibalise your own business. If you don’t someone else will. Established businesses put a lot of focus on protecting the markets and products they have created. But the pace of change is accelerating exponentially. The advantages of size and scale are diminishing as barriers to …