About Us

Connecting Brands and

The business arena is changing at an exponential rate.  New technologies,ways of working and philosophies are redefining everything. How we work, communicate, live and interact with the world around us is all being disrupted.

The relationship between brands, consumers and businesses is in flux. News channels, conscious consumerism and purposedriven brandthinking has reshaped traditional brand building.

BeLucent is pioneering new thinking and tools to help brands grow influence and impact in a new world.

Our Team


Image

Luke Vincent

Founder & Chief Strategist

Luke is an award winning brand strategist. For almost 20 years he has helped businesses large and small create brands that drive results.

He advised on over £100 Billion of brand value across businesses such as Diageo, EY, Tetley,and M&S.

His career began at P&G, rose to become Director of Consumer Strategy at Landor and left to found BeLucent.

He is authoring a book on purpose and has pioneered tools for measuring purpose in business.

He brings clarity, purpose and inspiration to each brand I work with. Cutting through complexity to find the core gems that will take a brand forward into the future.

Luke secretly believes better brands can change the world.

 Lisa McWilliam

Lisa McWilliam

Client Partner

Lisa started her career as a radio journalist at BBC Radio 4 ‘You and yours’ and so started her life long obsession with consumer interactions.

She has had leadership positions at some of the leading global brand
agencies such as BrandHouse, Blue Marlin and Landor

Her experience covers most sectors from FMCG, Fashion, Tech and B2B. Her professional nirvana is being in a new country and understanding a new consumer dynamic.

Lisa has headed up a multitude large transformation projects in China, Mexico, Russia and West Africa. She believes in mobilising exceptional global talent with fresh thinking to meet clients needs and solve their big challenges.

Brand Experience


Image Image Image Image Image Image Image Image Image Image Image Image Image Image Image Image Image Image Image Image Image Image Image Image Image Image Image Image Image

Do you want to grow your brand and your impact? Then we should talk…

Tel: 078 7969 2825
Email: [email protected]

Address: 
BeLucent Ltd
40 Brooklands Lane
Weybridge
KT13 8UX
UK

Send Us a Message